Historically, craftsmanship was highly valuable in a trade of goods. Artisan is a modern interpretation that encourage the idea of trading knowledge and sharing experiences. Artisan handpicks and curates unknown artisans work and publish their stories. With the sole purpose of being a natural gathering when it comes to finding inspiration and collaborations in the fields of craftsmanship. Visually it’s all about embracing the sophisticated imperfection and the two sides working together with an equal amount of respect for the stories as for the actual crafts.
Made at Berghs School of Communication. Photography by Freja Hedvall (Instagram: @simply_habits).